As a service-based business, your success depends heavily on your ability to move your target audience through your sales funnel. But what is a sales funnel in the first place? In this blog post, we’ll explore the four phases every sales funnel should have, plus the additional phase I’ve added to help you create repeat clients.

A funnel is typically a four-part tool that splits up the phases of converting browsing eyes into paid clients! However, the Leveled Up with LaTrice funnel has five phases.

The first phase is traffic generation, which attracts your target audience to your business.

Your call to action should always be to join your email list, especially on social media. The average social media post you share is only seen by 10-20% of your followers. However, you can count on 99.9% of the emails you send via an email marketing platform to land in your ideal client’s inbox.

The second phase is lead generation, or increasing your target audience’s interest through nurturing.

This is where the power of email marketing gets to truly shine! Sending nurture emails and sequences, like newsletters, keep your business top of mind for your ideal client. Your call to action will vary, but you should always invite your email list to do something due to engaging in your email. It could be as simple as replying with an answer to a question you pose in your email.

The third phase is prospect generation. In this phase, you qualify your leads or determine if they are ready to buy.

One way to determine if a lead is ready to convert to a paid client is to offer a discovery call. Another is to host a webinar where you intend to pitch your signature offer.

In phase four, you make the offer – you seal the deal by having your ideal client invest in your product or service.

Your work here is to make the ask and help potential clients work through objections they may have to invest in your product or service.

In the final phase, you aim to turn first-time clients into repeat clients, brand ambassadors, or both!

In this phase, you want to increase the lifetime value of your client or the total amount of money a customer is expected to spend with your business, or on your products, during the lifetime of an average business relationship.

You do this by having an onboarding and offboarding process that wows!

It is easier to get a current or past client to re-invest than a new lead.