One of the most significant challenges I see service-based businesses facing is attracting consistent traffic into their sales funnel. In this blog post, I will teach you the difference between organic and paid traffic and give you three ways to leverage both.

What is the difference between organic and paid traffic?

Understanding the difference between organic and paid traffic is essential for every badass business owner.

At their core, organic and paid traffic refers to two ways your ideal client learns about your products or services.

Organic Traffic

Organic traffic refers to the people who enter your sales funnel from finding you on social media or hearing about your work from a friend or some other on a non-paid (or “organic”) search result.

In other words, when someone searches for something on a search engine or a social media platform like Google or Instagram and clicks on one of the results that appear without being influenced by ads or other paid promotions, it is considered organic traffic. Organic traffic also includes being referred by a trusted family member, friend, or colleague.

Organic traffic is essential for entrepreneurs because it is free and can provide a consistent traffic source over time.

However, organic traffic is not always easy to obtain. You must be consistent in how you show up on social media, at conferences, or wherever your target audience is.

You have to tell people about your business, sis!

Overall, organic traffic is considered more valuable than paid traffic. It reflects genuine interest from people actively searching for something related to the problem you solve in your business rather than just clicking on an advertisement.

Paid Traffic

In a sales funnel, paid traffic refers to the people who enter your sales funnel through paid advertising, such as pay-per-click (PPC) advertising (Google Ads), social media advertising (Facebook Ads), or display advertising (on someone else’s website or a billboard).

Unlike organic traffic, paid traffic is generated by paying for advertising space to attract your target audience.

Paid traffic is integral to the sales funnel because it can quickly and effectively drive traffic to your business and generate leads or sales.

However, paid traffic can also be expensive and requires careful planning and optimization. This ensures that the cost of the traffic does not exceed the revenue generated by the sales funnel.

Paid traffic is best used once you have tested your service, proven its results, and made at least $250K in revenue in your business.

Overall, paid traffic is an essential component of the sales funnel once you reach certain revenue thresholds in your business. But it should always be used with other marketing channels to create a balanced and effective strategy that attracts and converts potential customers at every funnel stage.

Conclusion

The main difference between organic and paid traffic in a sales funnel is the level of investment required. As well as the trade-offs between short-term gains and long-term sustainability.

If you haven’t yet reached $250K in revenue, my expert advice is to stick to organic advertising.

Want to learn my top three proven traffic-driving money moves? Join me on Saturday, April 29th, for Driving Traffic to Your Badass Business!