Hey, sis! If you’ve been around my side of the Internet long enough, you know that email marketing must be a part of every badass business’s marketing strategy. That’s because email marketing enables businesses to communicate with their target audience, leads, and prospects most cost-effectively.
One critical task of an email marketing strategy that produces results is monitoring your email marketing key performance indicators (KPIs), AKA the bite-sized pieces of data or metrics that give your information on the success of your email marketing strategy.
Badass business owners like yourself must monitor these KPIs to evaluate the performance of your email marketing strategy so that you can adjust your efforts to reach your email marketing goals along the way.
This blog post will discuss how often a business owner should monitor email marketing KPIs.
The most important email marketing KPIs include open rate, list growth rate, and conversion rate. These metrics provide insights into the effectiveness of email campaigns, and businesses can use them to optimize their campaigns for better performance.
When monitoring email marketing KPIs, it is essential to establish a consistent monitoring schedule. How often you should monitor their email marketing KPIs will depend on various factors, such as the business size, email campaign frequency, and subscribers.
Businesses with Limited Subscribers
For businesses with limited subscribers, monitoring email marketing KPIs weekly or bi-weekly is recommended. This allows you to evaluate the performance of your email campaigns regularly and make necessary adjustments to optimize your campaigns.
Businesses with Larger Subscriber Bases
For businesses with a larger subscriber base and frequent email campaigns, it is recommended to monitor email marketing KPIs daily or weekly. This enables you to quickly identify any issues with your email campaigns and make necessary adjustments to optimize them.
In conclusion, monitoring email marketing KPIs is essential for your business regardless of size. By monitoring KPIs regularly, you can identify areas that require improvement and optimize your email campaigns for better performance.
Ready to optimize your email marketing efforts? Book an Effortless Email Marketing Strategy Session here.
I can’t wait to help you turn your leads into paid clients, sis!
