Hey, sis. Before you add that person’s email address to your email list, make sure you get their permission. 👀

What’s the difference?

Permission-based and interruption-based marketing are two approaches to promoting products or services to clients.

Permission-based marketing is a marketing strategy where businesses obtain the consent of clients to send them promotional messages or materials. On the other hand, interruption-based marketing is a more traditional marketing strategy where businesses deliver promotional messages or advertisements to clients without their consent.

Real World Example

Permission-based marketing: you make an online purchase and agree to receive promotional emails and updates as a part of the checkout process by checking a box. 😇

Interruption-based marketing: all those random sales flyers USPS keeps stuffing in your mailbox. 🤬

So, which one works best?

The short answer is it depends on your goals. However, I advise any small service-based business owner to use permission-based marketing.

This approach, also known as opt-in marketing, is considered a more ethical and respectful way to reach potential clients. In this approach, clients actively choose to receive marketing materials and can opt-out at any time.

Interruption-based marketing is often less effective and more intrusive as clients are not expecting promotional materials from you and because of that are not as well-positioned to invest in your services.

Ready to leverage an email marketing strategy built on permission instead of interruption? Let’s work, sis!